Founded in 1860 by Edouard Heuer in the Swiss Jura region, under the name "Edouard Heuer, Fabrique d'Horlogerie." The company would go on to undergo many name changes until it settled on Tag Heuer in 1985.
In 1887, Heuer created the oscillating pinion, which he acquired watches patent for.
Heuer went on to gain an unprecedented reputation for style, quality, and innovation. With a love for automobiles, Heuer launched "Time of Trip", the first dashboard chronograph for cars as well as aircraft, in 1911.
The company was handed down to Charles-Auguste Heuer, who kept tradition by following strict quality control and innovative ideas. In 1916, Charles-Auguste invented the Mikrograph and Microsplit (with split-seconds), the first stopwatches with 1/100th of a second accuracy.
Heuer gained world recognition and notoriety for its ability to innovate and in 1920, Heuer's split-seconds pocket chronographs were chosen as official timekeeping instruments for the Olympic Games in Antwerp. They would also go on to be the official timekeeping instruments for the games of 1924 in Paris and 1928 in Amsterdam.
To watches up the "Time of Trip", Heuer created the Autavia, the first stopwatch for dashboards and aircraft instrument panels, in 1933.
Another breakthrough came for Heuer in 1949, when the company launched the Mareographe, the first wrist-chronograph with a tide indication and chronograph functions for sailing regattas.
Heuer gained even more worldwide recognition in 1962, when astronaut John Glenn orbited the Earth three times aboard the Mercury mission Friendship 7 spacecraft. He wore a Heuer sports stopwatch, making Heuer the first Swiss watch brand in space.
In 1964, Heuer launched its famous Carrera series to commemorate the famous 1950's Carrera Panamericana car rally.
Topping the Mikrograph and Microsplit, Heuer released the Microtimer, the first miniaturised electronic timekeeping instrument with 1/1,000th of a second accuracy.
In 1969, Heuer launched the Chronomatic Calibre 11, the first automatic chronograph movement with micro-rotor. This same year, the company introduced the classic Monaco watch, which was favored and worn by actor Steve McQueen.
Bringing the Microtimer to the wrist, Tag Heuer introduced the Microtimer wrist watch in 2003.
In 2006, Tag Heuer unveiled the Monaco Calibre 360 LS Concept Chronograph at Baselworld. As a limited edition, the rose gold Carrera Calibre 360 won the Grand Prix d'Horlogerie de Genve in the Sports Watch category.
Tag Heuer has long been a favorite here at Urbane. The watches they create are the epitome of men's fashion and forever have a spot reserved in the top part of our list of best brands.
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